Unformatted text preview: 3. Why is the company’s growth likely to attract increased attention from regulators as well as competitors? 4. What does the “Peanut Butter Manifesto” mentioned in the Auletta article suggest about the market risks inherent in Google’s rapid expansion into many different areas? 5. One of Google’s current approaches to nonmarket positioning is to argue that “Competition is one click away,” meaning that its dominance may be short-lived and that attempts to regulate its actions should acknowledge this reality. Is this a wise move strategically? Briefly defend your answer....
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This note was uploaded on 11/29/2010 for the course PSC 222 taught by Professor Jing during the Spring '10 term at Rochester.
- Spring '10