reading questions #4

reading questions #4 - 3 Why is the company’s growth...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Reading Questions The Nonmarket Environment of Google PSC 244K—Politics and Markets: Innovation and the Global Business Environment Professor Primo Fall 2010 Due in class Tuesday, Oct. 14, 2010 Directions: Please answer all of the following questions. 1. The reading identifies several nonmarket issues that Google is facing. Which of these is the greatest threat to Google’s continued growth as a company, and why? Briefly defend your answer with references to the reading. 2. Google’s competitors are going after the company in both the market and nonmarket environments. Give an example of a competitor attacking Google in the nonmarket environment. Give an example of a competitor attacking Google in the market environment.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 3. Why is the company’s growth likely to attract increased attention from regulators as well as competitors? 4. What does the “Peanut Butter Manifesto” mentioned in the Auletta article suggest about the market risks inherent in Google’s rapid expansion into many different areas? 5. One of Google’s current approaches to nonmarket positioning is to argue that “Competition is one click away,” meaning that its dominance may be short-lived and that attempts to regulate its actions should acknowledge this reality. Is this a wise move strategically? Briefly defend your answer....
View Full Document

This note was uploaded on 11/29/2010 for the course PSC 222 taught by Professor Jing during the Spring '10 term at Rochester.

Ask a homework question - tutors are online