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reading questions #6

reading questions #6 - Explain how the issue fits into each...

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Case Analysis Questions Google in China PSC 244K—Politics and Markets: Innovation and the Global Business Environment Professor Primo Fall 2010 Due in class Thursday, November 4, 2010 Directions: Please answer all of the following questions. Each answer should be at least one paragraph long. Note: As you may be aware, Google threatened to leave China earlier this year. We will cover this aspect of the case in class; your answers to the questions below should focus on the initial decision to enter China, as covered in the case reading. 1. The issue of censorship in China is both a nonmarket issue and a market issue.
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Unformatted text preview: Explain how the issue fits into each category. 2. Why is entering China so important for Googles market strategy, even if it means compromising on issues like censorship? 3. As an analyst for Google, evaluate China vs. the United States on the administrative dimension of the CAGE framework. 4. Should Google have entered China? Why or why not? In your answer, evaluate the compromises Google had to make in its market strategy to satisfy the Chinese government, and discuss whether this compromise was in the long-term interests of the company....
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