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Unformatted text preview: the Federal Communications Commission • Market enviornemnt o Deployment of an operating system o New android called GPhone o Opportunities: choose devices, games, tingtones, graphics and so on. Ch. 8 (pp. 239-240) • Judicial Actions o Firm is the defendant o There might be a legal action as a component of a nonmarket strategy o Governmed by statur and common law • Enforce rights, obtain damages for breach of contract, and address unfair competitive practices under antitrust laws • The deter competitors from taking certain actions and to caution the media or regulator or administrative agencies • Very costly 1. Organizing of rnonmakret Strategies • Full time loobying in Washington DC • Hire lawyersm communication experts, former governmental officials, lobbists and analysits 2. Developing a nonmarket capability •...
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This note was uploaded on 11/29/2010 for the course PSC 222 taught by Professor Jing during the Spring '10 term at Rochester.
- Spring '10