Class notes # 7

Class notes 7 - INTERNET PRIVACY Objectives Discuss why privacy is a nonmarket issue with market consequences Discuss common features of internet

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INTERNET PRIVACY Objectives: Discuss why privacy is a nonmarket issue with market consequences Discuss common features of internet privacy policies Why internet privacy issues matter for innovation Case analysis: Facebook Three dimensions of a privacy policy Right to know - What data is collected, how is it used, will it be shared, how long will it be stored Choice - Will data be collected unless i opt-out or will data be collected only if i opt-in Is there freedom from arbitrary treatment - Can i fix errors For internet, the two dimensions are the most important Information, privacy and innovation Privacy regulations affects information driven innovation New uses for information drive revenue for many companies o Internet advertising o Merging online and offline databases: if i can merge your web searches with personal information i can get a better picture as you as a consumer o Personalized shopping o Interactive experiences Limits on information use can hinder innovation in these areas
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This note was uploaded on 11/29/2010 for the course PSC 222 taught by Professor Jing during the Spring '10 term at Rochester.

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Class notes 7 - INTERNET PRIVACY Objectives Discuss why privacy is a nonmarket issue with market consequences Discuss common features of internet

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