{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

homework # 4 - Reading questions The nonmarket environment...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Reading questions The nonmarket environment of Google Homework # 4 Isabella Tobon 1. The reading identifies several nonmarket issues that Google is facing. Which of these is the greatest threat to Google’s continued growth as a company, and why? Briefly defend your answer with references to the reading. The founders of google.com have encountered hostility to their enterprise almost since its inception, both in the form of general press criticism and actual legal action. Various lawsuits have included infringement of copyright law; its dealings with advertising companies and in the volume of advertising that its users encounter . But the main nonmarket issue they face is the issue involving privacy issues. Several privacy international agencies and defenders have raised concerns regarding the dangers and privacy implications of Google consumer data. People criticize Google since they think that intimate personal information is a "toxic asset" in Google datacenters because it will lead to government regulation there are also several raised questions relating to Google’s storage of cookies , which is also related to the privacy concern. From this particular issue, Google has faced escalating legal and public relations problems including one in 2010.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern