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Unformatted text preview: media. 2. The role of management Ch. 2 (pp. 33-53) Market Strategy: pattern of actions taken in the market environment to create value byimproving the economicperformance of a firm. Nonmarket Strategy: pattern of actions taken in the nonmarket environment to create value byimproving overall performance Purpose: pursuit of opportunity and advantage in the face of competition for achiving superior performance Performance: 1. Value createdfor the firmsowner 2. Corporate social responsibility and ethics Nonmarket enviornemnet effective management: 1. Analyzing nonmarket issues and the broader enviornent 2. Formulating effective strategies 3. Integrating those strategieswith market strategies 4. Positioning the firmin its nonmarket environment A. IMPORTANCE OF THE NONMARKET STRATEGY-Nonmarket strategy goal: 1. unlock opportunities controlled by government 2. avoid the control of opportunities by the government Opportunities can be controlled by private politics Ch. 6 (pp. 159-160)...
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This note was uploaded on 11/29/2010 for the course PSC 222 taught by Professor Jing during the Spring '10 term at Rochester.
- Spring '10