This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Google Agonizes on Privacy As Ad World Vaults Ahead Jessica E. Vascellaro . Wall Street Journal . (Eastern edition). New York, N.Y.: Aug 10, 2010. pg. A.1 • Google is pushing into uncharted privacy territory for the company. Recently, it refrained from aggressively cashing in on its own data about Internet users, fearing a reaction. • Google Inc. is "moving very fast" to explore new uses for its database of users' online searches. They use search logs to identifying public-health trends, rather than using its broad data for advertising. • How far should it go in profiting from its crown jewels -- the vast trove of data it possesses about people's activities? • Google is pushing into uncharted privacy territory for the company. • Google for the first time started collecting a new type of data about the websites people visit, and using it to track and show them ads across the Internet. • As Google changes, it is likely to bring the rest of the online world with it. With more users than any other Internet company, it has an unparalleled ability to make new ad-targeting methods mainstream.Internet company, it has an unparalleled ability to make new ad-targeting methods mainstream....
View Full Document
This note was uploaded on 11/29/2010 for the course PSC 222 taught by Professor Jing during the Spring '10 term at Rochester.
- Spring '10