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notes on reading # 17

notes on reading # 17 - SEARCHING FOR TROUBLE Annals of...

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SEARCHING FOR TROUBLE; Annals of Communications Ken Auletta . The New Yorker . New York: Oct 12, 2009. Vol. 85, Iss. 32; pg. 46 Google has reinforced the notion that traditional media now want to combat: that digital information and content should be free and that advertising alone should subsidize it. Google and other digital companies rely on what are called cookies, software files that sit on a user's hard drive and keep track of his activities online: search questions asked, Web pages visited, advertisements clicked on, items purchased. And Google offers each advertiser a free online tool that allows the advertiser to assess the over-all effectiveness of an ad by tracking, hour by hour, the number of clicks and sales, the traffic produced by the keywords chosen, and the conversion rate from click to sale. Most American media--television, radio, newspapers, magazines--depend for their existence on a long-entrenched advertising model.
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