Notes on reading # 20

Notes on reading # 20 - ALDEASA AND THE EU DUTY FREE...

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ALDEASA AND THE EU DUTY FREE ABOLITION SEPPa: Sociedad Española de Participaciones Patrimoniales is a government agency which owned 80% of Aldeasa, 52% of Tabacalera, 30% of AENA June 1997: privatization process Tabacalera held a monopoly on the distribution of cigarettes in Spain. The two companies would develop innovative market initiatives to further enhance Aldeasa’s airport retailing business, both duty free and duty paid. Aldeasa developed and implemented an integrated market and nonmarket strategy. The impact of the abolition on the company’s operations was a major issue raised by investors. To address the issue, Aldeasa developed and implemented an integrated market and nonmarket strategy. Aldeasa Goes to Brussels Nonmarket strategy: duty free retailers. The small number of players, the absence of head-to-head competition and the pre-existing relationships through some related organizations such as the Tax Free World Association favored the formation of a broad coalition. In 1995, the two main industry associations came together to fight the abolition of intra-EU duty free sales:
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This note was uploaded on 11/29/2010 for the course PSC 222 taught by Professor Jing during the Spring '10 term at Rochester.

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Notes on reading # 20 - ALDEASA AND THE EU DUTY FREE...

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