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Notes on reading # 23 google

Notes on reading # 23 google - Chapter 2 Pages 38 to 39 1...

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Chapter 2 Pages 38 to 39 1. The Strategic Challenge Strategy: provide information to people Revenue: advertising Strategy: get information to people via phone Challenges o Develop applications for mobile phones o Control network though dominant carriers Goal: o Nationalwide network for mobile phones 2. Integrated Strategy Nonmarket: advantage of improving technology for mobile network Market: make a operating system called Android for people to access internet and google in their mobile phones Outcome: Google did not get the licenses, other company got it 3. Phase II of Its Nonmarket Strategy Google tried to negociate with FCC to get approval for mobile network application Chapter 8 Pages 239 to 240 1. Organizing for Nonmarket effectiveness Full presence in Washingotn offices Large firms have government affairs departments that handle this type of stuff Lobbying is very important Provide trainng for managers to work with the government is key feature 2.
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