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Unformatted text preview: d. Cellular phones were popular because of lack of land-line communications e. Marketing: directed to people, used vans in rural areas and sold prepaid phones at traffic lights f. Many services other than cellphone usage g. Strategy: build and rely on local talent in operations h. Embraced social responsibility 3. Opportunities and Risks a. Poor transportation and infrastructure b. Low penetration rate of internet service c. No bank accounts d. Price of the handset was too high for people to buy e. Entry of new markets required a license f. Countries that belong to the WTO were required to open the telecommunications industry g. Regulatory system varied in each country h. Major problem was taxation i. Keep infrastructure cost low 4. The Business Combination...
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- Spring '10
- African Union member states, MTN Group Limited, Blackboard MTN GROUP LIMITED