Chapter 4 - attitudes behavior and persuasion

Chapter 4 - attitudes behavior and persuasion - Chapter 4...

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Unformatted text preview: Chapter 4 Attitudes, Behavior and Persuasion WHAT ARE ATTITUDES?...............................................................................................2 Attitudes Are Evaluations of an Attitude Target............................................................2 Attitude Strength.............................................................................................................4 What Makes Strong Attitudes?.......................................................................................5 Values.............................................................................................................................6 When Do Our Attitudes Guide Our Behavior?...............................................................6 Research focus: Attitude-Behavior Consistency is Greater When Capacities Match ........9 CHANGING ATTITUDES THROUGH PERSUASIVE MESSAGES...........................12 Choosing Effective Communicators.............................................................................13 Making Effective Communications..............................................................................15 Superficial Message Processing................................................................................16 Affect and Persuasion...............................................................................................16 Thoughtful Message Processing...............................................................................18 Which Route do we take: Thoughtful or Superifical?.............................................18 Preventing Persuasion...................................................................................................19 CHANGING ATTITUDES BY CHANGING BEHAVIOR............................................21 Research focus: When Attitudes Follow Behavior ...........................................................21 Inferring our Beliefs from our Behaviors: Self Perception..........................................22 Creating Insufficient and Oversufficient justification..............................................23 Attitude Change as a Result of Cognitive Dissonance.................................................26 Reducing Dissonance................................................................................................27 Cognitive Dissonance in Everyday Life.......................................................................28 Positive Self Esteem Reduces the Need to Rationalize............................................31 Behavioral-Based Persuasion........................................................................................32 THINKING LIKE A SOCIAL PSYCHOLOGIST ABOUT ATTITUDES.............. Error!...
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This note was uploaded on 12/01/2010 for the course PSYC 341 taught by Professor Cap during the Spring '08 term at Maryland.

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Chapter 4 - attitudes behavior and persuasion - Chapter 4...

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