Marketing - Case 1.2

Marketing - Case 1.2 - Case 2 Prime Cut Steakhouses Store...

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Case 2 Prime Cut Steakhouses Store 1 - Pros : - Highest elderly population - 4 entrances/exits - Lowest number of traffic lanes on side street Cons : -Lowest mean family income - Highest low-income population - Smallest front footage - High competitive number of variety sandwich unit Store 2: Pros : - Highest number of single dwelling units - Highest population - Highest mean family income - Highest teenage population - Biggest front footage - Biggest footage of entrances - High real estate gross sales Cons : -Lowest mean family income - Highest total number of retailing units Store 3 : Pros : - Highest high-income population - Highest number of multiple dwelling units - Highest total number of service units - Largest total square footage - Highest daily traffic volume - High real estate gross sales - Highest competitive number of specialty non-sandwich units - Highest competitive number of non-sandwich units
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Cons : - Lowest number of single dwelling units - Lowest number of teenage population - Lowest number of elderly population
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This note was uploaded on 11/24/2010 for the course MGT Marketing taught by Professor Li during the Spring '10 term at Rowan.

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Marketing - Case 1.2 - Case 2 Prime Cut Steakhouses Store...

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