Marketing - Case 3.4

Marketing - Case 3.4 - Case 12 The Sport of Kings 1. Of the...

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Case 12 The Sport of Kings 1. Of the statements on the semantic differential image profile shown in Exhibit 10-3 , I  would classify the statements as the following: a. Like to go to race track often – affective component/overall attitude b. Enjoy racing – affective component/overall attitude c. I know something about race horsing – affective component/overall attitude d. Most races are rigged – cognitive component/belief e. I like to bet on horses – affective component/overall attitude f. I often win at the track – cognitive component/belief  g. Going to the races with a group is fun – affective component/overall attitude h. You can only win if you get a hot tip – cognitive component/belief i. I enjoy seeing the horses themselves – affective component/overall attitude j. Most track customers are seedy characters – cognitive component/belief k. I like other kinds of gambling - affective component/overall attitude
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Marketing - Case 3.4 - Case 12 The Sport of Kings 1. Of the...

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