Case # 04 graded - Case #4 Respond to the following case...

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Case #4 Respond to the following case using the IRAC format as described on the directions posted on MyCMU. The document should be typed in a Word document (or rich text format) and sent to me via file exchange as described on the syllabus. Quality Inns, based in Silver Spring, Maryland, announced plans for the new chain of economy hotels to be marketed under the name ''McSleep Inns.'' McDonald’s, Inc. believed the hotel name was an infringement of their trademark. After repeated warnings from McDonald's, Quality Inns filed suit against the fast-food chain, asking the court to declare that ''McSleep'' does not infringe on the chain's trademark. McDonald's countersued, charging that the use of the name constituted an infringement because the public would confuse the hotels with McDonald's. [ Quality Inns International, Inc. v. McDonald’s Corporation , 695 F. Suppl. 198 (1988)] Be sure to start your case study with the citation. I know it’s above, but that’s actually from the case itself not from your case study. Issue:
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This note was uploaded on 11/29/2010 for the course BUS 101 taught by Professor Me during the Spring '10 term at Central Methodist University.

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