Unformatted text preview: their new chain of economy hotels. The hotels will be market under the name of “McSleep Inns.” Originally “McSleep” filed a suit declaring that their name does not infringe on the chain’s (McDonald’s) trademark. Rule: McDonald’s is counter suing on the basis of infringement of their trademark Application: Standing to sue based on infringement due to trademark means, is a distinctive mark, motto, or implement that manufacturer stamps, prints or otherwise affixes to the goods it produces so that they can be identified on the market and their origins made known. It must violate the Federal Trademark Dilution Act of 1995, which states that it protects famous trademarks from uses that dilute their distinctiveness, even in the absence of any likelihood of confusion or competition. Conclusion: McDonald’s has the right to sue for trademark infringement. “McSleep” did infringe upon the trademark....
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- Spring '10
- McDonald, trademark infringement, Quality Inns