psyc - PSYC 100 The Four Goals of Scientific Research 1....

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PSYC 100 The Four Goals of Scientific Research 1. Description of behaviour 2. Prediction of behaviour 3. Determination of the causes of behaviour doesn’t always explain! 4. Explanation of behaviour (underlying mechanisms) Clever Hans, Snowball, Harvard survey (response bias) Perception The means by which we link the external world to our inner, mental world. Locke (1632-1704): Everything we know, we know from our sense. Try to imagine a smell you’ve never smelled before. Constructive Illusions – missing information, perception is a logical process making logical deductions about what is around us. Tend to think that our senses give us an unbiased view of the world untrue Equal changes in physical world don’t result in equal changes in mental world Information hitting our sensory receptors is often ambiguous Roger Shepard Gestalt Principles of Grouping o Proximity o Similarity o Good continuation o Symmetry o Common fate Object perception
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psyc - PSYC 100 The Four Goals of Scientific Research 1....

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