RM_1 - Research Methodology RESEARCH METHODOLOGY...

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Research Methodology RESEARCH METHODOLOGY: INFORMATION GATHERING FOR DECISIONS RESEARCH Research identifies a process by which an Organisation /individual attempts to supply the information for making sound management decisions/ appropriate solutions. Research is not common sense, the difference lies in procedures and methods adopted by which information is obtained and used in arriving at conclusions. Research involves; 1. IMPLICIT QUESTION POSED 2. EXPLICIT QUESTION ANSWERED 3. COLLECTION, ANALYSIS AND INTERPRETATION OF THE INFORMATION LEADING FROM THE QUESTION AND ANSWER. There are various types of research like explorative, conclusive--descriptive and experimental. But, today research to be effective and meaningful must to a large extent have a social value and need. With the shift from an industrial society to an information technological society, change from short term planning to long term planning, drift from centralised to decentralised service in all spheres of life and with emphasis on self help instead of institutional help, old methods/methodology in research will be totally failing in its objectives. An attempt is made in this talk to introduce a personality inventory that will explore the inherent and potential areas of the individual to bring out the best in the researchers/ individuals to the benefit of the individual and society. PSYCHOLOGICAL TYPES Psychological type is an explanation of human personality developed by Carl G. Jung (1875- 1961), a Swiss psychiatrist. He observed that human behaviour is not random, but instead follows identifiable patterns that develop from the structure of the human mind. An active human mind takes in information (perceives) or organises and prioritises (judging) information to arrive at decisions. Though everyone uses these mental processes, Jung believed that people are born with preferences. He identified two fundamentally different ways that people perceive and judge: • Perception may be by Sensing or Intuition. • Judgement may be by Thinking or Feeling. Their inborn, underlying preference for one way of perceiving and one way of judging influences the kind of information people usually pay attention to and the process they most often use in making decisions.
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