exam 1 questions - 3. Which of the five marketing...

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1. Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions? 2. In detail, describe all facets of Build-A-Bear’s product. What is being exchanged in a Build-A-Bear transaction?
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Unformatted text preview: 3. Which of the five marketing management concepts best describes Build-A-Bear Workshop? 4. Discuss in detail the value that Build-A-Bear creates for its customers. 5. Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not?...
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