Unformatted text preview: 3. Which of the five marketing management concepts best describes Build-A-Bear Workshop? 4. Discuss in detail the value that Build-A-Bear creates for its customers. 5. Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not?...
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This note was uploaded on 11/27/2010 for the course MARKETING 201 mk taught by Professor Unknown during the Spring '10 term at Franklin Pierce.
- Spring '10