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Unformatted text preview: Rules of the Road Rules of the Road 1 Assessing Audience and Purpose 2 Here’s an Idea: Have a Point!! Here’s an Idea: Have a Point!! 3 What is the purpose of this What is the purpose of this document? 4 Is this the party to whom I am Is this the party to whom I am speaking? Know your audience
5 Who Is my Who Is my Audience? 6 Potential Audiences Potential
The “boss” Peers Customers Technical experts Novices Critics Legal eagles Some combination of the above
7 Is the audience made up Is the audience made up of several groups, each with different needs? 8 What does each audience What does each audience need to know? 9 How much knowledge do they How much knowledge do they have? 10 Are there preconceived Are there preconceived attitudes? 11 Is the audience friendly or Is the audience friendly or hostile? 12 Professional relationship with reader Professional relationship with reader affects
– – – Style Tone Scope What is “the story” behind the story? What series of events or previous documents led to your need to write? 13 Factors important to audience. i.e. Factors important to audience. i.e. – Competition – Finance – Regulation, etc Corporate culture Professional relationships among readers Recent or current events as influence on interpretation – Inside – Outside National cultural differences
14 My primary purpose is ______________ so that my audience ________________ ________________
15 The Medium is the The Medium is the Message -Marshall McLuhan 16 What is the Proper Format? What
For this audience? For this purpose? Does format enhance audience understanding?
17 What is the Proper Medium? What
Formal letter Memo Email Short report Formal proposal or report 18 Plan to acknowledge other Plan to acknowledge other points of view 19 Gathering Ideas Gathering Ideas 20 Gathering Ideas Gathering Ideas – Brainstorming 21 Gathering Ideas Gathering Ideas – Brainstorming – Review outside sources 22 Gathering Ideas Gathering Ideas – Brainstorming – Review outside sources – Refine the scope of the document 23 Settle on the Scope of the document document
You can’t be all things to all men 24 Gathering Ideas Gathering Ideas – Brainstorming – Review outside sources – Refine the scope of the document – Get organized (but that is for a future class) 25 Summary Checklist Summary
Determine your purpose. Assess your audience’s needs. Consider the context of your writing. Generate, gather, and record ideas and facts. Organize your ideas in a list. Establish the scope of coverage for your topic. Organize the list based on the needs of your purpose and audience. 26 Summary: Getting Ready Summary:
Have I – determined the purpose of my writing? – considered my audience’s needs and perspectives? – considered the context in which my audience will evaluate the document? – gathered and recorded all the ideas and facts necessary to fulfill my purpose and address my audience’s needs? – established the appropriate scope of coverage? 27 There will be no Lecture on Oct 8 and on Oct 11. Discussion Groups will meet at their normal times. at 28 ...
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This note was uploaded on 11/27/2010 for the course BUS 100 taught by Professor Moshiri during the Fall '08 term at UC Riverside.
- Fall '08