Zhou_DB4_survey draft

Zhou_DB4_survey draft - agree (5) Agree (4) Neutral (3)...

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Brand Personality and College Students Purchasing Behavior 1. My age is A. Below 15 B. 15-20 C. 21-25 D. 26-30 E. Above 30 2. My classification is A. freshman B. sophomore C. junior D. senior E. graduate student 3. My monthly income is A. 0-500 $ B. 501-1000 $ C. 1001-2000 $ D. 2001-3000 $ E. Above 3001 $ 4. I am a loyal customer to some brands. Strongly agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 5. Luxury brands keep their own loyal customers effectively. Strongly agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 6. I would like to buy my favorite brands on sales. Strongly agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 7. My favorite brand makes me happy.
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Strongly agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 8. I will rebury products from my favorite brand. Strongly
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Unformatted text preview: agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 9. I am willing to buy my favorite brand even at higher price over other brands. Strongly agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 10. I will recommend my favorite brand to others. Strongly agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 11. You will change in to other brands due to effective advertising. Strongly agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 12. Two similar products at same price, what is your motivation for buying one. A. Brand B. Package C. Service D. Brand E. Other_________ 13. What is the top of mind brand in the market? ______________________________________________________________...
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Zhou_DB4_survey draft - agree (5) Agree (4) Neutral (3)...

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