Zhou_DB4_survey draft

Zhou_DB4_survey draft - agree(5 Agree(4 Neutral(3...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Brand Personality and College Students Purchasing Behavior 1. My age is A. Below 15 B. 15-20 C. 21-25 D. 26-30 E. Above 30 2. My classification is 3. My monthly income is 4. I am a loyal customer to some brands. Strongly agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 5. Luxury brands keep their own loyal customers effectively. Strongly agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 6. I would like to buy my favorite brands on sales. Strongly agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 7. My favorite brand makes me happy.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Strongly agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 8. I will rebury products from my favorite brand. Strongly
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 9. I am willing to buy my favorite brand even at higher price over other brands. Strongly agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 10. I will recommend my favorite brand to others. Strongly agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 11. You will change in to other brands due to effective advertising. Strongly agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1) 12. Two similar products at same price, what is your motivation for buying one. A. Brand B. Package C. Service D. Brand E. Other_________ 13. What is the “top of mind” brand in the market? ______________________________________________________________...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern