MarketingI(2) - Marketingis Marketingis importanttothe...

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Introduction to Marketing Introduction to Marketing
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Marketing is  Marketing is  important to the  important to the  existence of any  existence of any  business business
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Apply basic marketin g concepts Evaluate current issues
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Marketin g I Product design Evolution of marketing Market mix Research Data Consumer Market Customer relationshi p manageme nt Business- to- business market
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Impacted by where you advertise Impacte d by how much you spend on public relation s I mpacted by number of stores carrying your product I mpacted by quality expendit ure Will impact next year’s ratings I mpacted by how close you are to the ideal tech and style dimensions Awareness Public relations Quality Distributio n Product specs Delivery Market  Market  Summary  Summary  Report Report
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Think about your firms specific strategy and tactics Retail selling price Estimated level of sales Advertisin g expenditu res by media type PR expenditu res Planned productio n
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The concept  The concept  of marketing  of marketing  has existed  has existed  since the end  since the end  of WWII of WWII
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A. Technology allows each of us to become self-sufficient, capable of producing everything we need to survive. B. Through more accurate forecasting, manufacturers will only produce exactly what they can sell. C. World wars in the 1900’s killed millions of soldiers. D. World wars in the 1900’s destroyed many factories in Europe and Japan. Please use the clicker to answer the following question: Please use the clicker to answer the following question: Which statement best supports the start of the marketing era? Which statement best supports the start of the marketing era?
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What kick- started the marketin g era? WWII developed a huge capacity to produce goods and services that supported the war effort Families had a huge impact on demographics and consumer spending Both these events created an environment where there was a capacity to produce and a customer base that new what they wanted and had the ability to buy
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Marketing is identifying and then  Marketing is identifying and then  satisfying customer needs satisfying customer needs
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Marketin g I Evolutio n of Marketin g Marketing mix Research data Consumer market Market segmentati on Customer relationshi p manageme nt Business- to- business market
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Business wants to learn, understand,  and meet their customer’s needs
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Ideas are  Ideas are  another  another  dimension  dimension  where  where  marketing  marketing  takes place takes place
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Read the article, “Dewing it Alone” Read the article, “Dewing it Alone” Write down as many points as you can on this module’s worksheet.
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