MarketingI(2)

MarketingI(2) - Introduction to Marketing Introduction to...

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Unformatted text preview: Introduction to Marketing Introduction to Marketing Marketing is Marketing is important to the important to the existence of any existence of any business business Apply basic marketin g concepts Evaluate current issues M ar ketin g I Pr oduct design Evolution of mar keting M ar ket mix Resear ch Data Consumer M ar ket Customer r elationshi p manageme nt Business- to- business mar ket I mpacted by wher e you adver tise I mpacte d by how much you spend on public r elation s I mpacted by number of stor es car r ying your pr oduct I mpacted by quality expendit ur e Will impact next year s r atings I mpacted by how close you ar e to the ideal tech and style dimensions Awar eness Public r elations Quality Distr ibutio n Pr oduct specs Deliver y Market Market Summary Summary Report Report Think about your fir ms specific str ategy and tactics Retail selling pr ice Estimated level of sales Adver tisin g expenditu r es by media type PR expenditu r es Planned pr oductio n The concept The concept of marketing of marketing has existed has existed since the end since the end of WWII of WWII A. Technology allows each of us to become self-sufficient, capable of pr oducing ever ything we need to sur vive. B. Thr ough mor e accur ate for ecasting, manufactur er s will only pr oduce exactly what they can sell. C. Wor ld war s in the 1900s killed millions of soldier s. D. Wor ld war s in the 1900s destr oyed many factor ies in Eur ope and Japan. Please use the clicker to answer the following question: Please use the clicker to answer the following question: Which statement best supports the start of the marketing era? Which statement best supports the start of the marketing era? What kick- star ted the mar ketin g er a? WWI I developed a huge capacity to produce goods and services that supported the war effort Families had a huge impact on demographics and consumer spending Both these events created an environment where there was a capacity to produce and a customer base that new what they wanted and had the ability to buy Marketing is identifying and then Marketing is identifying and then satisfying customer needs satisfying customer needs M ar ketin g I Evolutio n of M ar ketin g M ar keting mix Resear ch data Consumer mar ket M ar ket segmentati on Customer r elationshi p manageme nt Business- to- business mar ket Business wants to learn, understand, and meet their customers needs Ideas are Ideas are another another dimension dimension where where marketing marketing takes place takes place Read the article, Dewing it Alone Read the article, Dewing it Alone Write down as many points as you can on this modules worksheet....
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This note was uploaded on 12/02/2010 for the course AFM 20220098 taught by Professor Sproule during the Fall '09 term at Waterloo.

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MarketingI(2) - Introduction to Marketing Introduction to...

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