MarketingII(2) - Consumer utilities Sales Promotion Product...

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Marketing  II Consumer  utilities Product  developmen t and the  offer Branding Pricing and  Non-price  competition Distribution Non-store  retailing Advertising Personal  selling Public  relations Sales  Promotion
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Comments from past students: Comments from past students: “Read the Mikes Bikes  Manual! It helps, when  doing the Mikes Bikes  Simulation, to know what  you are doing.” “Read the sample final  report for Mike's Bike's  and the marking rubric  before  you start the  simulation. This will give  you an idea of all the  factors that you should be  rationally considering in  each and every rollover,  and will make justifying  your decisions in the  report much easier.”
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Comments from past students: Comments from past students: “The biggest piece of advice I have would be to write the  Mike's Bikes Final Report as you are playing the game.  When we were writing the analysis of the rollovers we  noticed trends and patterns that we didn't notice at the  time which would have been helpful in making decisions.  We did write the decisions for the last few rollovers as  they happened and the analysis as soon as the results  became available and found it to be very beneficial.”
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Comments from past students: Comments from past students: “That being said, a huge  chunk of your grade lies  in posting on discussion  boards. It is important to  be punctual with the  posts, but to your  advantage, they are  easily answerable.” “If I had to give a piece of  advice to incoming  students of AFM131, it  would definitely be: Learn  to contribute and  understand the team  dynamics of your group, it  will guide you towards  success on your  endeavours!”
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Let’s discuss an issue! Let’s discuss an issue!
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Access the  Access the  following  following  reports from  reports from  Mike’s Bikes Mike’s Bikes Income Statement Balance Sheet Found under the Firm Results menu Cash Flow and Gross Margin Reports
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Industry  Benchmar k Report Market  Summary Income  Statement Balance  Sheet Cash  Flow  Statement Reports to  focus on:
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After each of the 6  After each of the 6  Rollovers your team  Rollovers your team  should be accumulating  should be accumulating  accounting and other  accounting and other  data needed for the final  data needed for the final  reflection reflection
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Review the  Year Ahead  and  Scenario  information Revisit  firm’s  specific  strategy and  tactics
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Issues to be  considered: strategy regarding awareness and  what tactics will be employed  concerning mix between advertising  and branding  how strategy concerning pricing  impacts advertising and branding
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