MM1 Syllabus

MM1 Syllabus - DesautelsFacultyofManagementMcGillUniversity

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Desautels Faculty of Management – McGill University     Marketing Management I MGCR 352 – Monday – Wednesday Instructor: Saurabh Mishra Office: Room 481, Bronfman Building E-mail: saurabh.mishra@mcgill.ca Office Hours: Secretary: Maria Fernandes Office: Room 406, Samuel Bronfman Building Time and Location: M/W 2:35-3:55pm Bronfman 422 Course Material Required Textbook: Marketing, 7 th Canadian Edition , Crane, Kerin, Hartley, and Rudelius, McGraw-Hill Ryerson, 2008. Required Course Package: A course package containing some course notes and cases required for this course can be obtained from the MUS on the first floor of the Bronfman Building.
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Course Objectives   The overall objective of this course is to introduce you to the fundamental principles  and concepts of marketing and to provide you a structure for applying marketing in a  decision making framework. By the end of the course, each student should attain  proficiency in the following areas: 1) Understanding marketing concepts and their application to profit- oriented and non-profit oriented organizations; 2) Applying these concepts to the analysis of marketing problems and development of appropriate and creative marketing strategies to solve these problems; 3) Understanding the need for a customer orientation in the competitive global business environment; 4) Having an appreciation that marketing is integrated with other functional areas of business; 5) Developing an understanding and acquiring skills in how to successfully design and implement marketing plans and strategies; 6) Understanding the concept of marketing mix and its application in traditional and novel environments characterized by emerging information technologies; 7) Critically evaluating case studies and analyzing case problems. In addition, the course will help develop the student’s verbal and written communication skills as they relate to business and the student’s ability to work effectively in teams.   Course Evaluation Final Exam 50%
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Case Analysis 10% Application Question 10% Marketing Plan Part I – Consumer and Market Profile 10% Marketing Plan Part II – Marketing Strategy 10% Marketing Plan Part III – Presentation 10%   Description of Course Evaluation A) Final Exam This is a closed-book, in-class, individual based test which will be held during the  official final exam period as scheduled by the university. There will be three hours to  complete this exam. The performance on this exam will constitute 50% of your final  grade. B) Group Projects Groups of 5-6 students will be formed at the beginning of the semester. The following assignments/ projects will be conducted and students will be graded as a group. The group based projects will constitute 50% of your final grade. Please note that a peer group evaluation will be performed by all groups at
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This note was uploaded on 12/02/2010 for the course MGMT MGCR 371 taught by Professor Jeroen during the Spring '08 term at McGill.

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MM1 Syllabus - DesautelsFacultyofManagementMcGillUniversity

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