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Unformatted text preview: 6. People attempt to maintain their original perceptions regardless of contradictory information. Stereotypes are stubborn unless you link the issue. 7. People feel obligated to repay others regardless of whether they like the gift or the giver 8. People have a need to be consistent 9. People are more easily influenced by others they perceive as similar to themselves 10.People are more easily influenced by people they like 11.The perception of credibility increases with the perception of authority 12.People are more easily influenced when they believe the source to be scarce and valuable 13.People are more easily influenced by those they perceive as credible 14.The perception of credibility is based on three factors a. Competence/expertness b. Trustworthiness c. Dynamism 15.People are influenced by the way the message is structured and delivered 16.The perception of credibility is influenced by personal attributes...
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This note was uploaded on 12/06/2010 for the course PUAF 359C taught by Professor Evans during the Spring '10 term at Maryland.
- Spring '10