Unformatted text preview: decrease in your accounts receivable account because you will be receiving a prompter payment from your customers because of the increased incentive discounts. You may decide to instead offer trade discounts, a discount offered to the purchaser by the seller. By using trade discounts, you will avoid frequent changes in catalogs, be able to alter prices for different quantities purchased, or be able to hide the true invoice price of your merchandise from competitors. These advantages may be more beneficial for your company than offering sales discounts....
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- Fall '10
- Accounting, Leah Celani, Potential Discount Incentives