The Numerati are transforming everything

The Numerati are transforming everything - the numerati are...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
the numerati are transforming. .. shopping By analyzing the data they gather about us, retailers are learning how to lavish big spend- ers with special attention and nudge cheapskates toward the door. .. Intel is measuring the time it takes a person to recognize a familiar voice on the phone; if the lapse lengthens, it could point to the onset of Alzheimer’s. And by studying old sit- coms, researchers can see that Michael J. Fox was shortening his stride a decade before his diagnosis of Parkinson’s. Now they’re hooking up monitors and even “magic carpets” to pick up the same telltale signs in thousands of homes. sex By creating algorithmic profles oF us and lining up mathematical correlations with po - tential mates, dating sites like Chemistry.com are giving neighborhood matchmakers a run for their money. Their next step is to scrutinize our behavior, movements and social networks—mapping out the DNA of our mating rituals. Political Numerati are placing us into new types of tribes according to our values, study-
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/29/2010 for the course DEC 123 taught by Professor Fr during the Spring '10 term at ENS Cachan.

Ask a homework question - tutors are online