This report has been prepared for Mr. Syed Munir Khasru, Instructor of Business Communication
Course (C102). The report takes a look at the various operations of Otobi Limited, its present
position in the furniture industry and its future prospects.
The aim of the report is to:
Understand the condition of Otobi Limited in the present furniture industry.
Relate the position of Otobi to its financial success.
Analyze the marketing strategies of the company.
Analyze the effectiveness of the company’s promotional techniques.
Recommend some steps that can assist the company.
Apply the concepts learnt in the business communication course
The group has chosen Otobi Limited as its choice of company. The furniture industry in
Bangladesh can be divided into branded and unbranded furniture. The report is confined to
modern, lightweight, branded furniture, due to complications in surveying the operations of the
unbranded furniture. The complications are a result of mass production and selling of unbranded
furniture in numerous stores and shops under different names. Also, this report does not include
hard wooden furniture. While the group has tried to do a thorough analysis of the company, the
report is mainly focused on the concepts learnt in class as well as some basic marketing concepts.
In order to collect the data for the report, the group has used not only library research but also
normative survey research to obtain both primary and secondary data. Our business
communication textbook, which the group used as a guideline for preparing its report, along with
the reference books listed in the bibliography were used as the sources of secondary data. Many
websites and brochures of all major furniture brands in Dhaka were also used to find out certain
facts about the companies and furniture industries.
For the primary data collection, our group interviewed Bipasha S. Hossain, Head of Business
Development, Md. Morshed Alam Bhuiyan, Officer, Design, Debobrato Shaha, Asst. Manager,
Sales, and A. K. M. Asad, Asst. Officer, Sales of Otobi Limited. The group also toured 3