Chapter 8 Definitions

Chapter 8 - Chapter8 1 Producteverything,, 2 BusinessProduct(IndustrialProduct),to , 3 ConsumerPro

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 8 1. Product – everything, both favorable and unfavorable, that a person receives in an exchange. 2. Business Product (Industrial Product) – a product used to manufacture other goods or services, to  facilitate an organization’s operations, or to resell to other customers. 3. Consumer Product – a product bought to satisfy an individual’s wants. 4. Convenience Product – a relatively inexpensive item that merits little shopping effort. 5. Shopping Product – a product that requires comparisons shopping because it is usually more  expensive than a convenience product and it is found in fewer stores. 6. Specialty Product – a particular item for which consumers search extensively and for which they  are very reluctant to accept substitutes. 7. Unsought Product – a product unknown to the potential buyer or a known product that the buyer  does not actively seek. 8.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/30/2010 for the course MARK MARK 1115 taught by Professor Deveau during the Fall '10 term at Langara.

Page1 / 3

Chapter 8 - Chapter8 1 Producteverything,, 2 BusinessProduct(IndustrialProduct),to , 3 ConsumerPro

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online