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Unformatted text preview: Chapter 9 1. New Product – a product new to the world, the market, the producer, the seller, or some combination of these. 2. New-Product-Strategy – a plan that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation. 3. Product Development - a marketing strategy that entails the creation of marketable new products; the process of converting applications for new technologies into marketable products. 4. Brainstorming – the process of getting a group to think of unlimited ways to vary a product or solve a problem. 5. Screening – the first filter in the product development process; it eliminates ideas that are inconsistent with the organization’s new product strategy or that are obviously inappropriate for some other reason. 6. Concept Test – a test to evaluate a new-product idea, usually before any prototype has been created.Concept Test – a test to evaluate a new-product idea, usually before any prototype has been created....
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- Fall '10
- Marketing, Prime number, product development process