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Unformatted text preview: Sheet1 Page 1 A problem facing the timber industry is the absence of any effective way to prove that rain forest timber was legally logged fro Student Response Value Correct Answer Feedback 1. there are more than two parties involved 2. each party believes it is inappropriate to deal with the other party Student Response 3. one party is free to accept the exchange offer Student Response 4. nobody sees the exchange as producing value 100% Student Response 5. each party has something of value to bring to the exchange General Feedback: For an exchange to occur, two or more parties must be involved. Both parties are free to accept or reject Score: 0/1 Firms with a _____ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the market Student Response Value Correct Answer Feedback Student Response 1. production 100% Student Response 2. sales 3. customer-benefit 4. marketing 5. customer Score: 1/1 The owner of a company that produces copy paper once said, "People buy whatever copy paper is the cheapest, so I spend m Student Response Value Correct Answer Feedback 1. customer 2. production Student Response Student Response 3. sales 0% 4. benefit 5. discount General Feedback: A focus on lowering costs and prices is typical of a production orientation. Score: 0/1 The marketing concept includes a goal orientation to remind managers that: Student Response Value Correct Answer Feedback 1. functional integration of all departments is useful but not essential Student Response 2. achieving long-term organizational goals is as important as satisfying customers 100% Student Respon 3. customers must be satisfied no matter what the organizational costs 4. the only reason for any business to exist is to make a profit 5. the objective is to find a target market that differs from that of the competition General Feedback: The goal orientation refers to the company's goals, such as profit, growth, service, and survival. Score: 1/1 Marketers interested in offering customer value can: Sheet1 Page 2 Student Response Value Correct Answer Feedback 1. give consumer more than they expect 2. offer organization-wide commitment to service and after-the-sale support 3. avoid unrealistic pricing Student Response 4. do all of these 100% Student Response 5. offer products that perform Score: 1/1 One-to-one marketing is a form of: Student Response Value Correct Answer Feedback 1. a sales orientation Student Response 2. relationship marketing 100% Student Response 3. conceptual marketing 4. a marketing network 5. societal marketing Score: 1/1 Which of the following measures would be the best indicator of whether your organization's personnel have a customer orient Student Response Value Correct Answer Feedback 1. Assess each employee's impact on the profitability of the firm....
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This note was uploaded on 11/30/2010 for the course MARK MARK 1115 taught by Professor Deveau during the Fall '10 term at Langara.
- Fall '10