Quiz 2 - 1. Marketers often study _, the processes used and...

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Sheet1 Page 1 1 Marketers often study _____, the processes used and the factors that influence the consumer when making purchase dec Student Response Value Correct Answer Feedback Student Response 1. consumer behaviour 100% Student Response 2. business buying behaviour 3. perceptual mapping 4. psychographics 5. consumerism Score: 1/1 2 After a need or want is recognized, a consumer may be motivated to clarify the options available and generate an evoked Student Response Value Correct Answer Feedback 1. cognitive dissonance 2. product identification Student Response 3. evaluation of alternatives 0% 4. consideration stage 5. information search Student Response Score: 0/1 3 As Grace looks for a mystery book to read this weekend, she will only consider buying books written by Joan Hess, Doroth Student Response Value Correct Answer Feedback 1. intuitive set Student Response 2. evoked set 100% Student Response 3. evaluative set 4. involvement set 5. evolved set General Feedback: An evoked set is the set of brands a consumer recalls and would consider as possible purchase choic Score: 1/1 4 Miller just purchased a new Allez A1 Specialized bicycle for $1,000. Miller realizes that the Allez A1 costs more than most Student Response Value Correct Answer Feedback 1. consumer cognition 2. perceptual disharmony Student Response 3. cognitive dissonance 100% Student Response 4. evaluation distortion 5. attribute remorse General Feedback: Cognitive dissonance involves the realization of the advantages and disadvantages of the purchased Score: 1/1 5
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Sheet1 Page 2 A marketing manager would expect his or her product to be a high-involvement product for most consumers if it: Student Response Value Correct Answer Feedback 1. is a product that is a new innovation 2. has low social visibility Student Response 3. is a necessity 0% 4. has not been purchased before 5. requires substantial financial investment Student Response Score: 0/1 6 The fact mothers in Japan feed their babies freeze-dried sardines and rice and, most mothers in Canada would not eat fre Student Response Value Correct Answer Feedback Student Response 1. culture 100% Student Response 2. motivation 3. perception 4. family life cycle stage 5. reference group membership Score: 1/1 7 Elliott loves to compete in mountain biking. He subscribes to all the bicycling magazines and reads them as soon as they Student Response Value Correct Answer Feedback 1. nonaspirational 2. primary reference 3. aspirational Student Response Student Response 4. secondary reference 0% 5. direct reference General Feedback: Aspirational groups are those groups someone would like to join but of which he or she is currently no Score: 0/1 8 Because her mother only went to the supermarket once a month, this is how Moniq prefers to do her grocery shopping. O Student Response Value Correct Answer Feedback 1. the roles opinion leaders play in business decision making 2. the role of society in consumer decision making 3. consumerism Student Response 4. the socialization process 100% Student Response
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This note was uploaded on 11/30/2010 for the course MARK MARK 1115 taught by Professor Deveau during the Fall '10 term at Langara.

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Quiz 2 - 1. Marketers often study _, the processes used and...

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