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Unformatted text preview: Sheet1 Page 1 To facilitate manufacturing in China, Ingersoll-Rand uses 18 different local suppliers of key component parts. These suppliers Student Response Value Correct Answer Feedback 1. demand chain 2. materials-handling network 3. supply pyramid Student Response 4. channel of distribution 100% Student Response 5. communication network Score: 1/1 A(n) _____ is an institution that buys goods from manufacturers, takes title to these goods, and resells them to businesses, go Student Response Value Correct Answer Feedback 1. agent Student Response 2. merchant wholesaler 100% Student Response 3. drop shipper 4. marketing cooperative 5. channel cooperative Score: 1/1 One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved. This is calle Student Response Value Correct Answer Feedback 1. reciprocal channel 2. vertical marketing system 3. limited distribution system 4. conventional channel Student Response 5. direct channel 100% Student Response Score: 1/1 When the new father left the maternity ward to find something to eat, he was surprised to see that he could buy McDonald's fa Student Response Value Correct Answer Feedback 1. a nontraditional channel Student Response Student Response 2. an agent/broker dominated channel 0% 3. a strategic channel alliance 4. multiplicative channels 5. logistical distribution Score: 0/1 Selfridges is the second-largest department store in Great Britain. It works with House of Frasier, one of its competitors, to re Sheet1 Page 2 Student Response Value Correct Answer Feedback 1. an information-based distribution channel 2. vertical conflict 3. a distribution cooperative Student Response 4. a strategic channel alliance 100% Student Response 5. an integrated supply chain General Feedback: A strategic channel alliance is a cooperative agreement between businesses to use each other&s already Score: 1/1 Peachtree Windows has no windows in inventory waiting for someone to order them. It does not make a window until it is orde Student Response Value Correct Answer Feedback Student Response 1. yield management 0% 2. channel networks 3. horizontal marketing channels 4. intensive distribution strategy 5. supply chain management Student Response General Feedback: Supply chain management coordinates and integrates all the activities from raw materials to product cons Score: 0/1 Canesta Co. has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants. The produ Student Response Value Correct Answer Feedback 1. market factors Student Response 2. exclusivity agreements Student Response 3. product factors 0% 4. possession factors 5. internal environmental characteristics General Feedback: The size of demand as well as the type of consumers it will have are market factors....
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This note was uploaded on 11/30/2010 for the course MARK MARK 1115 taught by Professor Deveau during the Fall '10 term at Langara.
- Fall '10