{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Quiz 6 - 1 To facilitate manufacturing in China...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Sheet1 Page 1 To facilitate manufacturing in China, Ingersoll-Rand uses 18 different local suppliers of key component parts. These suppliers Student Response Value Correct Answer Feedback 1. demand chain 2. materials-handling network 3. supply pyramid Student Response 4. channel of distribution 100% Student Response 5. communication network Score: 1/1 A(n) _____ is an institution that buys goods from manufacturers, takes title to these goods, and resells them to businesses, go Student Response Value Correct Answer Feedback 1. agent Student Response 2. merchant wholesaler 100% Student Response 3. drop shipper 4. marketing cooperative 5. channel cooperative Score: 1/1 One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved. This is calle Student Response Value Correct Answer Feedback 1. reciprocal channel 2. vertical marketing system 3. limited distribution system 4. conventional channel Student Response 5. direct channel 100% Student Response Score: 1/1 When the new father left the maternity ward to find something to eat, he was surprised to see that he could buy McDonald's fa Student Response Value Correct Answer Feedback 1. a nontraditional channel Student Response Student Response 2. an agent/broker dominated channel 0% 3. a strategic channel alliance 4. multiplicative channels 5. logistical distribution Score: 0/1 Selfridges is the second-largest department store in Great Britain. It works with House of Frasier, one of its competitors, to re
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Sheet1 Page 2 Student Response Value Correct Answer Feedback 1. an information-based distribution channel 2. vertical conflict 3. a distribution cooperative Student Response 4. a strategic channel alliance 100% Student Response 5. an integrated supply chain General Feedback: A strategic channel alliance is a cooperative agreement between businesses to use each other°s already Score: 1/1 Peachtree Windows has no windows in inventory waiting for someone to order them. It does not make a window until it is orde Student Response Value Correct Answer Feedback Student Response 1. yield management 0% 2. channel networks 3. horizontal marketing channels 4. intensive distribution strategy 5. supply chain management Student Response General Feedback: Supply chain management coordinates and integrates all the activities from raw materials to product cons Score: 0/1 Canesta Co. has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants. The produ Student Response Value Correct Answer Feedback 1. market factors Student Response 2. exclusivity agreements Student Response 3. product factors 0% 4. possession factors 5. internal environmental characteristics General Feedback: The size of demand as well as the type of consumers it will have are market factors.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern