Unformatted text preview: ideas as his or her own. Furthermore, it is important to remember context when an author is trying to appeal to a certain audience. Particular groups of people react to emotional appeals strongly where as others find logical or ethical arguments more appealing, so it is important you know which type of group will be reading your paper. One technique is implementing emotional appeals. Being able to evoke emotions in readers allows the author to shape a specific response and allow for the audience to accept his or hers claim. Another technique is the use of ethos, or ethical appeals. More people will accept an argument when the person presenting it seems to uphold good morals and is trustworthy and it allows the author to show the shared values between him and the reader. A last technique would be utilizing appeals to logic. An author capable of presenting facts and information about a subject creates a firm argument that people would be more likely to accept....
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- Spring '08
- Logic, The Reader, Leah Smith