Final draft Lifewave_B5

Final draft Lifewave_B5 - M KT 519 Marketing Management Dr....

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LifeWave Weight Loss Patch by Alice Kao Rudy Sugianto Suzan Mah Trang Nguyen MKT 519 – Marketing Management Dr. Allen Broyles Spring, 2010 1
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TABLE OF CONTENTS 2
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EXECUTIVE SUMMARY Living in a fast-paced world, people today are often caught in a struggle of juggling work and work outs. Because health and wellness is a need many people seek to fulfill, people continually search for a product that will take away their weight problems without taking away too much time and money. Among many diet supplements, pills, and drinks, Lifewave Weight-loss Patch is a new weight loss stimulator. The Lifewave patch is a convenient device that promotes weight loss simply by patching it onto the proper acupuncture points. Unlike other weight loss products, the patch prides itself as the only product that does not require any chemicals to enter the body. Weight loss issues generally affect people aged 35-44. As research shows, they possess a high risk of being overweight due to changes in metabolism, work, stress, and many other factors. Since these people have a lifestyle that requires them to prioritize many other things over their wellness, Lifewave Patch offers a convenient way to achieve weight loss. How we get them to choose LifeWave over other products in the market becomes our challenge. The goal is to create brand awareness and build a consumer base through effective and integrated marketing communication and strategies. With a breakthrough marketing campaign coupled with tactical logistics and competitive pricing, our proposal projects to capture a 5% market share in the US market within one year. In the long run, Lifewave will expand its product range and conquer the global market. Lifewave patch is more than just another weight-loss fad; it will revolutionize “easy- weight- loss methods”. 3
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PRODUCT PROPOSAL The LifeWave weight loss patch is an alternative method of stimulating weight loss. This product differentiates itself from other weight-loss products in the market by being primarily a non-transdermal patch. At no time does anything enter into the users’ body. Its effectiveness lies in the patch’s ability to simulate organs such as the stomach, spleen, and kidneys in a similar fashion to ancient oriental acupuncture methods. The organic materials in LifeWave patches (namely sugar, water, oxygen and amino acids) have liquid crystal properties similar to the liquid crystal properties of cell proteins. Placing a patch containing an organic liquid crystal on the skin will allow the organic materials to passively absorb energy from the body and reemit energy back into the body in wavelengths that molecules of the body are already tuned to accept. A wide variety of weight loss products are currently available on the market in the form of pills, teas, and powders. Many ingestible products approach weight loss by decreasing the absorption of dietary fat, simulating metabolism, reducing body fat, or decreasing appetite. The LifeWave patch differentiates itself from such products by not entering into the users body, bloodstream
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Final draft Lifewave_B5 - M KT 519 Marketing Management Dr....

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