York Intro to Marketing Opening Comments

York Intro to Marketing Opening Comments -...

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Need Info On the Card: n Student ID #: n Name: n Name You Prefer to Be Called: n Career Aspirations: n What You Hope to Get Out of Intro to 
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Click to edit Master subtitle style Welcome to Intro to Marketing  AK/ADMS2200 Instructor – Deborah McKenzie OBJECTIVES FOR THIS EVENING n Get to know each other n Course expectations n Your expectations n My expectations n What is Marketing n Project and Group Work 
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Important Info: Prescribed Text: Contemporary Marketing  2nd Canadian Edition, Boone, Snow Reference Material: n Newspapers (Globe, Toronto Star,  National Post) n Business Trade Pubs (Marketing &  Strategy) n Television and radio business  programming Written Reports - Penalty for late submission Workshops - Attendance/participation/presentation Classroom Behaviour & Attendance
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Course Objectives 1. Covers the fundamentals of marketing theory,  concepts and management as applied to  marketing’s strategy role in meeting customer  needs, resulting in increased ROI for organization. 2. Course is designed to provide students with the  opportunity to develop and practice desired  qualities for employment: n Apply theory as it relates to marketing n Ability to work through a problem n Ability to work effectively as part of a team Ability to communicate – written & verbal
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Modes of Evaluation
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  • Winter '10
  • Lao
  • 1966, 1981, 1975, 1970

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