Astroguard- final report

Astroguard- final report - AstroGuard Stronger, safer...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: AstroGuard Stronger, safer protection 1 Contents Executive Summary.........................................................................................................................3 The Challenge ................................................................................................................................. 4 Company Analysis .......................................................................................................................... 5 SWOT Analysis of AstroGuard ...................................................................................................... 6 Market Research ........................................................................................................................... 11 Marketing Strategy........................................................................................................................ 15 Timeline ........................................................................................................................................ 18 Phase I- Power Through! ........................................................................................................... 20 Home Depot .................................................................................................................................. 21 Designs .......................................................................................................................................... 27 Internet .......................................................................................................................................... 28 Word of mouth advertising ........................................................................................................... 37 Billboards ...................................................................................................................................... 40 Newspapers .................................................................................................................................. 41 Magazines ..................................................................................................................................... 42 Designs .......................................................................................................................................... 43 Phase II-Buzz Time! ................................................................................................................... 44 Internet Advertising ...................................................................................................................... 45 Newspaper and Magazine ............................................................................................................. 45 Designs .......................................................................................................................................... 46 Phase III- Know and Protect! .................................................................................................... 48 Phase III- Know and Protect!...
View Full Document

Page1 / 72

Astroguard- final report - AstroGuard Stronger, safer...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online