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LEC01_v1 - References L audon K C and Laudon J P Management...

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References: Laudon, K. C. and Laudon, J. P., Management Information Systems: Managing the Digital Firm, 11th edition, Prentice-Hall, 2010. 1
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Major Issues Why Information Systems (and what is that)? Contemporary Approaches to IS Scope and Roles of IS 2
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Why Information Systems? Information Systems are Transforming Business Globalization Opportunities The Emerging Digital Firm Productivity Strategic Business Objectives of Information Systems 3
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Why Information Systems? Operational Excellence New Products, Services and Business Models Customer and Supplier Intimacy Improved Decision Making Competitive Advantage Survival 4
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5 Firm Firm People People Money Money Products Products
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6 What is INFORMATION  ? And what is DATA  ?
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Data Raw facts concerning occurrences or happenings in a business Usually, too voluminous to be of use to a manager 7  Therefore, require to do some
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8
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Information Data after transformation A collection of facts organized in such a way that they have additional value beyond the value of the facts themselves 9
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10
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11 Data Information Transform- ation The process of transforming data into information
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