LEC05_v1 - BUSI1003 LEC05 Introduction to Management...

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BUSI1003 BUSI1003 LEC05 LEC05 Introduction to Management Introduction to Management Information Systems Information Systems Electronic Commerce Electronic Commerce References: References: Laudon, K. C. and Laudon, J. P., Management Information Systems: Managing the Digital Firm, 11th edition, Prentice-Hall, 2010.
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2 SOME DEFINITIONS FIRST SOME DEFINITIONS FIRST ELECTRONIC COMMERCE The buying and selling, marketing and servicing, and delivery and payment of products, services, and information over the Internet, intranets and other networks, between an internetworked enterprise and its prospects, customers, suppliers and other business partners. Includes B2C, B2B and C2C e-commerce
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3 ELECTRONIC BUSINESS The use of Internet technologies to empower business processes, electronic commerce and enterprise communication and collaboration within a company and with its suppliers, and other business stakeholders SOME DEFINITIONS FIRST SOME DEFINITIONS FIRST
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4 Internet Internet Intranet Intranet Extranet Extranet General General Public Public Internal Internal Selected (External) Selected (External) Target Groups Target Groups Electronic Commerce Business
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5 Eight Unique Features of E- Commerce Technology Ubiquity Internet technology is available everywhere and anytime Global reach Across the national boundaries Universal standards Internet standards Richness Video, audio and text messages are possible
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6 Eight Unique Features of E- Commerce Technology Interactivity Works through interaction with the user Information density Reduces information costs and raises quality Personalization/customization Allows personalized messages Social Technology User content generation and social networking
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7 A/G A/G C C B B Electronic Commerce Types Electronic Commerce Types
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8 Physical process Digital Process Virtual Process Digital Product Physical Virtual Product Virtual Delivery Agent Virtual Delivery Agent Digital Agent Physical Agent Core of E-Commerce Traditional Commerce Fundamental Dimensions Fundamental Dimensions of Electronic Commerce of Electronic Commerce
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9 Internet Business Models Virtual Storefront (Amazon.com) Sell physical products directly to consumers or individual businesses Information Broker (Openrice.com) Provide product, pricing and availability information to individuals and businesses
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LEC05_v1 - BUSI1003 LEC05 Introduction to Management...

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