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Unformatted text preview: Memory, irrational phrases, emotions Powerful, independent smoking women. Make people act irrationally if emotions, desire, and feelings are involved. How do those people want to be seen by others? Before, sales based on needs. Threat: people stopping to buy because they had all they needed. Goal: make them desire, buy stuff they wanted , not based on needs. (USA) Stores/company make intern studies / pay celebrities etc. to make people desire specific goods. Product = inner self Affective / emotional-Effet-Style-Convivial-Pas gout-Prolongation du pnis masculine-Plus cool-Ct rebel...
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- Spring '10