Consumer Behaviour - o Relating other disciplines CB:...

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Goals: - Understand consumer behavior is important for marketing - To understand, assimilate and be able to apply appropriately BC concepts - Develop + evaluate marketing programs and marketing strategies o Using key concepts
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Unformatted text preview: o Relating other disciplines CB: activities undertaken by individuals and/or groups of individual when willing to obtain and obtaining, consuming and disposing of products and services...
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This note was uploaded on 12/05/2010 for the course CONSUMER B 1102 taught by Professor Sanchez during the Spring '10 term at IESEG School of Management.

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