T5-09-10 (ALUMNOS) - UNIVERSIDAD DE OVIEDO LA INVESTIGACIN...

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LA INVESTIGACIÓN DE MERCADOS Y EL MARKETING. 1. Los componentes de un sistema de información de Marketing. 2. Concepto, objetivos y aplicaciones de la investigación de mercados. 3. Las fuentes de información. 4. Metodología para la realización de un estudio de investigación de mercados. UNIVERSIDAD DE OVIEDO
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2 SISTEMA DE INFORMACIÓN DE MARKETING S.I.M. Datos Internos Inteligencia de Marketing Apoyo Dec. de Marketing Investigación de Mercados Dirección Empresarial Entorno
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3 INVESTIGACIÓN DE MERCADOS Parte integrante del SIM Análisis de problemas concretos . Apoyo al proceso de toma de decisiones . Información relevante : Diagnóstico de necesidades + + búsqueda sistemática y objetiva + análisis e interpretación + distribución a tiempo. S.I.M.
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  • Spring '10
  • Sanchez
  • Dato, Toma de decisiones, Sistema de información, Investigación de mercados, Sistema de procesamiento de transacciones

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