T10-09-10 (ALUMNOS) - UNIVERSIDAD DE OVIEDO EL DISEO...

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EL DISEÑO, EJECUCIÓN Y CONTROL DEL PLAN DE MARKETING 1. El Plan de Marketing: concepto, utilidad y horizonte temporal. 2. El diseño del Plan de Marketing: principales etapas. 3. La ejecución y control del Plan de Marketing. Tipos de control. UNIVERSIDAD DE OVIEDO
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2 EL PLAN DE MARKETING El PLAN DE MARKETING es un documento de trabajo, formal, escrito,  en el que a partir de los objetivos generales de la empresa y de un  escenario futuro previsto, se definen unos objetivos de marketing  espec í ficos y se determinan unas v í as susceptibles de alcanzarlos,  ordenando las actuaciones comerciales a realizar en el tiempo,  asignando responsabilidades y determinando los presupuestos  correspondientes UTILIDAD Obliga a pensar  creativamente en  el futuro Facilita la  coordinaci ó n de  actividades Constituye un 
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