Module 1 Lecture 7 - Fall 2010 Module 1 Delighting...

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David Robinson © D. Robinson, 2010 Fall 2010 Module 1 Delighting Customers Lecture 7: Promotion I
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Class 7: Promotion I Introduction to the Promotional Mix Integrated Marketing Communications Personal selling Sales Promotion Public Relations (PR)
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Promotion is the fourth element of the Marketing Mix Marketing Mix Product Price Place Promotion
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Promotion is more than Advertising Promotion Integrated Marketing Communications Five Elements of the Promotional Mix
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The Promotional Mix Promotion Integrated Marketing Communications Personal Selling Sales Promotion Public Relations Direct Promotion Mass Media
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Where does the Internet fit?
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Promotion Integrated Marketing Communications Personal Selling Sales Promotion Public Relations Direct Promotion Mass Media e-mail promotion Social Media Banner ads
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Communications A philosophy of promotion in which all parts of the Promotional Mix work together in harmony. It involves
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This note was uploaded on 12/03/2010 for the course UGBA 07903 taught by Professor Robinson during the Fall '10 term at University of California, Berkeley.

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Module 1 Lecture 7 - Fall 2010 Module 1 Delighting...

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