Unformatted text preview: edge Sufficient given the needs of this segment. Previous market success in the segment Mediocre Mediocre Not tried Objective: become one of the competitors with brand recognition Difficult Difficult May be done Some other factors that may be considered are listed below Bargaining power of buyers (especially important in B2B marketing) Bargaining power of suppliers (if different segments require us to use different suppliers) Established brand identity (may vary across segments) Financial resources of the company (big and high growth segments required more funding). We may consider factors other than the ones listed above depending on the specific product, industry and country....
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This note was uploaded on 12/03/2010 for the course JMSB 212 taught by Professor Michael during the Fall '10 term at Concordia Canada.
- Fall '10