NOTES REGARDING BCG MATRIX

NOTES REGARDING BCG MATRIX - 1 NOTES REGARDING BCG MATRIX:...

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NOTES REGARDING BCG MATRIX: COMM 224 – DR. K. BUYUKKURT One of the objectives of strategic planning is to identify the ATTRACTIVE MARKETS where we have a relatively strong BUSINESS POSITION (that is, we have the capabilities and resources to compete well). So, we can think about two dimensions that will affect our business performance rather strongly: So, we would like to operate in ATTRACTIVE MARKETS (high growth rate, strong demand, not many current or future competitors, protected by patents that we own, etc) where we enjoy a relatively better BUSINESS POSITION (having the expertise, Market Attractiveness High Low Our Business Position Relative to Our Competition Good Poor Attractive market where we are strong 1
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know-how, dominant market share, established brand identity, etc.), So this would ideally correspond to the UPPER LEFT quadrant. However, we are not that lucky in all markets that we operate in. The BCG matrix takes the above two dimensions and measures Market Attractiveness in terms of
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This note was uploaded on 12/03/2010 for the course JMSB 212 taught by Professor Michael during the Fall '10 term at Concordia Canada.

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NOTES REGARDING BCG MATRIX - 1 NOTES REGARDING BCG MATRIX:...

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