Summary Three Generations

Summary Three Generations - A SUMMARY OF REVIEW OF SOME...

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A SUMMARY OF REVIEW OF SOME LITERATURE ON BABY BOOMERS, GENERATION X, AND GENERATION Y PREPARED FOR COMM 224 DR. K. BUYUKKURT JOHN MOLSON SCHOOL OF BUSINESS CONCORDIA UNIVERSITY "Eac h  g e n eration  imagine s  itself to be  m or e  intelligent  than  the  one  that went befor e  it, and  wiser  than  the  on e  that   c o m e s  after it."  Ge or g e  Orwell Generation Birth Dates (In Canada) Age Population Size in Canada Annual Purchasing Power (Canada) Population Size in the U.S. Annual Purchasing Power (U.S). Annual North American Purchasing Power Baby Boomers 1947 - 1966 63 - 44 9.8 Million About 72 million Have more discretionary income than any other group. Invested 33 Trillion dollars for retirement Generation X 1967 - 1976 43 - 34 7.0 Million About 65 million Average household income for couples is about $ 95,000. Male or female living alone: $ 45,000 $ 1.5 Trillion Generation Y (Millenials) 1977 - 2000 33 - 10 10.4 Million About 85 million More than $ 185 billion (US)
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Projected Growth (2015) in the U.S.
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Life Experiences Baby Boomers Grew up during the post World War II prosperity era. They grew up with TV when the airways were dominated by a few broadcasting companies. Included many idealists who wanted to change the world. “Flower power” and hippy movement of the sixties were initiated by the boomers. They defended “experimenting” with new ideas to create a new “better” world. They lived through the Cold War, and the scare of nuclear annihilation. Witnessed the assassination of president Kennedy, Robert Kennedy, Martin Luther Kind and the Vietnam War. Anti-war protests were launched. Civil right movement started in force. They demanded and practiced sexual freedom and experimented with intoxicating substances. Generation X Grew up when divorce rates and employment for women increased dramatically. They were the first generation of “latchkey” kids. Children of single parent families. They grew up also during recession and downsizing. Because of this, they have a very cautious outlook on life in general. Since MTV was introduced during their youth, they are also called the MTV generation. They started the internet revolution. First test tube baby was born, CNN was launched, Sony walkman was introduced, Apple computer went on sale, Oprah show started, IBM introduced first laptop, Gulf War, Soviet Union broke up, internet became available commercially and increased to 30 million users. They witnessed the space shuttle disasters, end of cold war, and the fall of the Berlin Wall. As young adults they lived through the initial shock of the spread of AIDS when in fact not much was know about it. Some observes
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  • Fall '10
  • michael
  • Generation Y, Generation X

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