Marketing Research SOLVED IN CLASS

# Marketing Research SOLVED IN CLASS - Microsoft Excel 12.0...

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Microsoft Excel 12.0 Answer Report Worksheet: [Marketing Research SOLVED IN CLASS.xlsx]Sheet1 Report Created: 9/8/2010 5:32:17 PM Target Cell (Min) Cell Name Original Value Final Value \$B\$14 Min DC 20320 20320 Adjustable Cells Cell Name Original Value Final Value \$B\$12 Interviews DC 240 240 \$C\$12 Interviews DN 240 240 \$D\$12 Interviews EC 160 160 \$E\$12 Interviews EN 360 360 Constraints Cell Name Cell Value Formula Status Slack \$B\$17 Interviews LHS 1000 \$B\$17=\$D\$17 Not Binding 0 \$B\$18 HH w/children LHS 400 \$B\$18>=\$D\$18 Binding 0 \$B\$19 HH w/o children LHS 600 \$B\$19>=\$D\$19 Not Binding 200 \$B\$20 Evening LHS 40 \$B\$20>=\$D\$20 Not Binding 40 \$B\$21 Evening w/children LHS 0 \$B\$21>=\$D\$21 Binding 0 \$B\$22 Evening w/o children LHS 0 \$B\$22>=\$D\$22 Binding 0

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Microsoft Excel 12.0 Sensitivity Report Worksheet: [Marketing Research SOLVED IN CLASS.xlsx]Sheet1 Report Created: 9/8/2010 5:32:17 PM Adjustable Cells Final Reduced Objective Allowable Cell Name Value Cost Coefficient Increase \$B\$12 Interviews DC 240 0 20 5 \$C\$12 Interviews DN 240 0 18 2 \$D\$12 Interviews EC 160 0 25 1.00E+030 \$E\$12 Interviews EN 360 0 20 4.67 Constraints Final Shadow Constraint
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• Spring '08
• MARTIN
• #, 5 dollars, HH w/o children

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