Marketing Research

Marketing Research - Microsoft Excel 11.0 Answer Report...

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Microsoft Excel 11.0 Answer Report Worksheet: [Book1]Sheet1 Report Created: 6/8/2009 12:13:28 PM Target Cell (Min) Cell Name Original Value Final Value $C$15 Min Cost line DC 0 20320 Adjustable Cells Cell Name Original Value Final Value $C$13 # of interviews DC 0 240 $D$13 # of interviews DN 0 240 $E$13 # of interviews EC 0 160 $F$13 # of interviews EN 0 360 Constraints Cell Name Cell Value Formula Status Slack $C$18 HH with Children Consumption 400 $C$18>=$E$18 Binding 0 $C$19 HH without Children Consumption 600 $C$19>=$E$19 Not Binding 200 $C$20 Evening Interviews Consumption 40 $C$20>=$E$20 Not Binding 40 $C$21 Evening with Children Consumption 0 $C$21>=$E$21 Binding 0 $C$22 Evening without Children Consumption 0 $C$22>=$E$22 Binding 0 $C$23 Total Interviews Consumption 1000 $C$23=$E$23 Not Binding 0
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Microsoft Excel 11.0 Sensitivity Report Worksheet: [Book1]Sheet1 Report Created: 6/8/2009 12:13:28 PM Adjustable Cells Final Reduced Objective Allowable Cell Name Value Cost Coefficient Increase $C$13 # of interviews DC 240 0 20 5 $D$13 # of interviews DN 240 0 18 2 $E$13 # of interviews EC 160 0 25 1.00E+030 $F$13 # of interviews EN 360 0 20 4.67
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