Take Home Quiz #2 - ET300 Take Home Quiz#2 Here is your...

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ET300 Take Home Quiz #2 September 23, 2010 Here is your second TAKE-HOME quiz. It focuses on "The Turnaround of Chris-Craft" Harvard Business School Case. Each question is worth 2 . 5 points . Results are due at the start of class on Thursday. Question 1: What is the name of the investment vehicle that purchased Chris-Craft assets in 2001 ? a . Kleiner Perkins b. Highland Capital © Stellican Limited (which includes Woodrise Limited) d . I ndian Motorcycle a. Invest more aggressively in new product design (i.e., new boat designs) ( ! ) Franchise the Chris-Craft brand c. Invest in monobrand flagship stores d. In v est in a brand extension strategy (e.g. , sell shoes and apparel having the Chris- Craft brand) Question 3: Before the investment in Chris-Craft , Stephen Julius ( " Julius " ) was in v ol v ed in the acquisition of which Italian company? a. Mama Potente ' s ® Riva c. The Olive Giardino d. Indian Motocicletas Question 4: Stephen Heese ("Steve") is our guest speaker scheduled for Thursday . Per the case , which ofthe following is true about Steve?
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